Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
Akin recently initiated a blog called Multichannel Marketing Metrics. He works at Unica Corporation. Unica supports the "Affinium" suite of products used for campaign management during my time at Nordstrom.
Labels: Akin Arikan, Multichannel Marketing Metrics Blog, Unica Affinium, Unica Corporation
posted by Kevin @ 9:05 PM
0 Comments
Links to this post
Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
