Point of View: Cordarounds

Check out the website of Cordarounds, a Bay Area purveyor of pants.

This might be a business model that violates both the best practices of the catalog industry and of classic e-commerce home page design.

As you know, I'm not advocating that you should or should not execute the strategies of the companies I'm sharing with you. Instead, I'm asking you to consider if there are elements of these businesses that are appropriate for your business. Cordarounds is a business that clearly does things differently, including manufacturing of only a few hundred items before moving on to the next item.

What might you learn from their branding/positioning/execution?