Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

April 14, 2008

Akin Arikan's Multichannel Marketing Metrics Blog

Akin recently initiated a blog called Multichannel Marketing Metrics. He works at Unica Corporation. Unica supports the "Affinium" suite of products used for campaign management during my time at Nordstrom.

If you have a chance, check out his blog!

Labels: Akin Arikan, Multichannel Marketing Metrics Blog, Unica Affinium, Unica Corporation

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