Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
Salaried employees at Lillian Vernon are let go days before Christmas, according to The Consumerist website. The article cites rising shipping costs as the reason for the terminations.
Labels: Lillian Vernon
posted by Kevin @ 10:34 AM
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Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
