Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

December 27, 2007

Lillian Vernon Downsizes

Salaried employees at Lillian Vernon are let go days before Christmas, according to The Consumerist website. The article cites rising shipping costs as the reason for the terminations.

Add shipping costs to the list of silent partners determining the future of cataloging.

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