Honor Roll For May 3, 2007

A few articles worthy of MineThatData Honor Roll consideration.

• Valeria Maltoni has a smart discussion about Urban Outfitters and Anthropologie retail marketing strategies.
  

• Spike at the Brains on Fire Blog makes an interesting observation at the end of this post about spreading good news. How often do we, as e-mail, online and catalog marketers view our craft as "spreading good news"?
  

• One of the most popular topics on this blog is the "square root rule". Born out of the old catalog advertising rule that a ten percent increase in pages circulated yields a five percent increase in demand, Alan Rimm-Kaufman further developed the concept. Today, I read this discussion from John Hagel about how power laws are changing business.