Honor Roll For May 3, 2007
A few articles worthy of MineThatData Honor Roll consideration.
- Valeria Maltoni has a smart discussion about Urban Outfitters and Anthropologie retail marketing strategies.
- Spike at the Brains on Fire Blog makes an interesting observation at the end of this post about spreading good news. How often do we, as e-mail, online and catalog marketers view our craft as "spreading good news"?
- One of the most popular topics on this blog is the "square root rule". Born out of the old catalog advertising rule that a ten percent increase in pages circulated yields a five percent increase in demand, Alan Rimm-Kaufman further developed the concept. Today, I read this discussion from John Hagel about how power laws are changing business.
Labels: Alan Rimm-Kaufman, Anthropologie, Brains on Fire, Conversation Agent, John Hagel, Square Root Rule, Urban Outfitters, Valeria Maltoni
posted by Kevin @ 1:12 PM
3 Comments:
Thanks for the shout out, Kevin. The commentary by the preacher helped me look at customer evangelists in a whole new light. Who knew you could still learn stuff at church, eh?
It's always a good idea to listen to God!!
Kevin:
Nice to meet you and your readers. I also did a post on Blockbuster and Netflix at Fast Company expert blogs as "Blockbusted, the Return of the DVD" with comments on my site a few weeks ago.
Here's the link, if interested [http://conversationagent.typepad.com/conversation_agent/2007/03/naming_names.html ].
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