Kevin Hillstrom, Jim Novo, and Akin Arikan. Oh My!

Is there a better way to spend an hour at work than listening to three multichannel marketing folks talking about online and offline marketing?

You make the call!!

Here is your opportunity to participate in a session hosted by the Web Analytics Association titled "What Online Marketers Can Teach Their Offline Colleagues (and vice versa). On Tuesday, May 19, the venerable Jim Novo, multichannel marketing guru Akin Arikan, and the Godfather of Multichannel Forensics (that's me) get together to share our thoughts on online and offline marketing strategies and measurement.

Web Analytics Association events are exceptionally well attended. Given the quality of speakers and the reputation of the Web Analytics Association, this is (IMHO as the Twitterati say) a can't miss hour of knowledge exchange.

So why not join us on Tuesday, May 19, at 12:00pm EDT / 9:00am PDT? Register here!!

Web Analytics Standards

Playing right into my discussion about "tribes", Robbin points us to a PDF from the Web Analytics Association, a document that features standardized definitions of various concepts.

The Web Analytics folks want everybody to speak the same language.

Catalogers spent more than a hundred years disagreeing about metrics, and still do (ask anybody how they define the methodology used in their version of a matchback analysis, and you'll see what I mean).

Multichannel advocates have one metric (multichannel customers are worth 'x' times more than single-channel customers), though nobody agrees upon the timeframe to use to determine 'value'.

These are interesting times.

Time for you to speak your mind ... should disciplines have standardized definitions that everybody agree upon?