Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
Steve Rubel at Micro Persuasion shares with us that Sears has joined other retailers in setting up shop in Second Life. This isn't an announcement about a sexy brand like Starbucks. This is Sears. Two year ago, could you have imagined this happening? Our world is changing.
Labels: Micro Persuasion, Sears, second life, Steve Rubel
posted by Kevin @ 9:57 PM
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Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
