Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
I'm asked a lot of questions by direct marketing CEOs and Executives about where I think the future of our industry is heading. I've prepared a presentation for our business leaders, now you can download this presentation for free.
Labels: Outlook 2009
posted by Kevin @ 8:15 PM
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Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
