Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
Give this article a read --- Catalog Success interviews Mike Bowcut of REI --- a simple use of mail/holdout groups instead of matchback analytics improves marketing success.
Labels: Mike Bowcut, multichannel marketing, REI
posted by Kevin @ 8:15 PM
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Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
