Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

February 16, 2007

Half Of Wikipedia Traffic Comes From Google, According To Hitwise

How would you feel if half of your brand were controlled by one entity?

Is Wikipedia valuable? Did Google hijack half the value of the Wikipedia brand? Or did Google double the value of the Wikipedia brand?

I wouldn't be comfortable with a situation where half of my traffic came to me because of a gatekeeper who I didn't have any control over.

Thanks to the folks at Hitwise for the information.

By the way Google, thank you for driving a full one-third of my daily blog traffic, and about sixty percent of my RSS readers courtesy of Google Reader. Thank you for managing more than one hundred and fifty of my favorite RSS feeds. Thank you for being my primary search engine of preference. Nope, Google isn't controlling my life.

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