Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
Sandro Saitta invited me to discuss "Why Multichannel Forensics Matter" on his blog, Data Mining Research.
Labels: Data Mining Research, Sandro Saitta
posted by Kevin @ 9:21 PM
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Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
