Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.
Enjoy interacting with Best Buy CMO Barry Judge on his blog. I recall being in all day meetings with him in Minneapolis back in 2000 when I was at Avenue A and he was the online executive at Best Buy ... he's a character!
Labels: Barry Judge, best buy
posted by Kevin @ 8:23 PM
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Kevin Hillstrom is President of MineThatData. Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands, and billion dollar multichannel retailers.
