Books

This industry leader is frustrated with people like me who recently sent him an advance copy of a newly published book.

How would you inform people about your new book, when you know that Amazon won't promote it, and you know that Barnes & Noble and Borders have zero interest in carrying the book?

You tell me --- if you were me, how would you market the next book I write? What is an appropriate price point? What is an appropriate cross-channel platform (paperback, hardcover, e-book, mp3 audio, give away free digital copies but charge for dead-tree versions)? How would you market a modern book? Or are books finished, just write stuff on the blog and hope money magically arrives, or take the advice of the author and condense the message to 800 words in a trade journal?

If you like marketing books, here's a few from folks who've been very kind to me in the past.

• Web Analytics An Hour A Day, by Avinash Kaushik. A well-done book by a humble individual who donates the proceeds of the book to charity.

• The Numerati, by Stephen Baker.

• Best Practices In Multichannel Operations And Fulfillment, by Curt Barry. Curt and his team assembled a series of articles in this new text.

• Multichannel Marketing: Metrics And Methods For On And Offline Success, by Akin Arikan.

• The Truth About E-Mail Marketing, by Simms Jenkins.

This Is What I Want To See From The Web Analytics Community!

Amen!

http://www.kaushik.net/avinash/2008/07/tracking-offline-conversions-hope-seven-best-practices-bonus-tips.html

27C

Database Marketing thoughts from eight flights in eight days:

In an amazing display of "co-branding", I observed a program on the United Television Network with a feature from NBC/Universal showing Larry King of CNN interviewing Kathy Griffin of Bravo.

If you had ninety seconds to convey a concise and helpful message for new Eddie Bauer CEO Neil Filske on how to turn around the beleaguered brand, what would your message be? By the way, check out the analysis of CEO compensation at Eddie Bauer verses Nordstrom mentioned in this article.

Speaking of marketing, I'm coming around to the thought that the iPod was invented to project us from the world of marketing, blocking out the audible half of marketing.

Good things happen to good people! Avinash hits the jackpot, getting his web analytics book mentioned on Seth's Blog.

My lost luggage was deemed a "baggage irregularity".

You can't hit an FM scan button these days without running into "Jack FM", "Bob FM" or "Mike FM". I'll tune in when I hear "Avinash FM".

I actually heard a pilot come over the audio system and offer a "co-branded opportunity presented by trusted business partners USAir and Bank of America". Yes, the pilot used the phrase "co-branded opportunity".

Four flight attendants did a spectacular job of helping a woman who was having a panic attack, fearful that the plane was about to crash while in heavy turbulence.

Quick quiz: If you aren't in the Database Marketing or analytics community, tell me what the following acronyms stand for, and how they relate to your job?

• BI
• KPI
• LTV
• BPM
• CPM
• CPC
• AOV
• DMPC
  

The MineThatData Honor Roll: March 7, 2007

A well-deserving mention this evening. Friend of MineThatData Avinash Kaushik announced on Monday that he is leaving Intuit to start his own consulting business. In addition, he announced last week that he is donating the proceeds of his new book to charity.

That is Honor Roll worthy!