Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

April 23, 2009

ACCM 2009, Multichannel Forensics, Zip Code Forensics

Are you coming to my session at ACCM? If you are, and you want to include your data in the Zip Code Forensics database, bring a year's worth of data (one row per zip code, each column represents total annual sales in that zip code by channel), and I'll be sure to include your data in the database. Please contact me for additional details.

For those of you who are scheduling time with me to talk about your Multichannel Forensics for Catalog Marketers projects, review the slide presentation below. This explains what a typical Multichannel Forensics project for Catalog Marketers is, and illustrates the cost of a project. The projects are great for reducing catalog expense while minimizing demand loss. Let me know if you want to schedule time to meet at ACCM 2009.



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April 08, 2009

ACCM 2009: Attend My Session And Get A Speaker Discount For The Conference

I've heard from many of you who plan on attending my talk at ACCM 2009 in New Orleans. Now how about the rest of you??

My session is on Wednesday, May 6, from 11:15am - 12:15pm, and is titled "Multichannel Customer Behavior: Profit By Understanding The Role Of Geography". We'll do a deep dive into the magical world of Zip Code Forensics, the leading (and free) geographical segmentation tool for direct marketers.

There's still time to register, and if you use this form, you can receive a 25% discount because you are a loyal member of MineThatData Nation.

I'll be around on Wednesday (5/6) if you wish to get together to talk about your Multichannel Forensics project, or you wish to discuss an upcoming Multichannel Forensics project.

And I might even bring along a couple of Multichannel Forensics books to share with loyal blog readers.

So please attend my session!!!!

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