Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

January 26, 2010

Free Shipping

The nice people at Zippycart and I had a fun exchange about free shipping strategy.

Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.

And please click here to visit Zippycart, read their take on Free Shipping!

Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.

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5 Comments:

At 7:17 PM , Anonymous joel said...

I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.

Keep up the Great Work!!!

 
At 10:18 PM , Blogger Kevin said...

Thank you for the nice words!

 
At 9:08 PM , Anonymous Scott said...

Thanks so much for guest blogging on ZippyCart.com!!!

 
At 7:10 PM , Blogger Andrew Jensen said...

Kevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.

 
At 10:31 PM , Blogger Kevin said...

Nah, just sharing stuff I've seen happen elsewhere.

 

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