Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

December 03, 2008

Multichannel Marketing By The Numbers

370,000,000: The number of registered Skype users.

18%. The decline in conversion rate at eBay.


60/40: The future mix of core/essentials and fashion at American Eagle.

2/3: The reduction in the vendor base at Zales.

48%: Amount of Talbots volume generated via proprietary credit.

22%: Increase in GameStop inventories on a 5% increase in sales.

34%: Quarterly gross margin at Lowes.

33.7%: Quarterly gross margin at Home Depot.

132: The number of PetSmart PetsHotels.

46%: Growth in e-commerce sales at Pacific Sunwear of California.

30%: Recent reduction in headcount at Ann Taylor.

23: The number of standalone Hanna Andersson stores.

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