Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

December 03, 2008

A Contrarian

I'm guessing that many of you read this blog, in part, because you don't believe everything the multichannel pundits tell you.

If true, then go visit (or view the video here) the Church of the Customer blog, and watch this compilation video about Peter Schiff, talking about the economy imploding two year ago. Listen to the pundits who are on panel discussions with him, as they openly laugh at and mock him. Any of us who question conventional wisdom (multichannel customers are the best customers ... you must mail catalogs or you lose 85% of your business) have heard the laughter.

If you have the facts, and the facts are contrary to how the industry experts think the world works, hang in there. Your facts are greater than the opinions of others.

Kudos to the Church of the Customer blog for publishing the video (more than 761,000 views).

2 Comments:

At 5:23 AM , Anonymous Ed Lee said...

great video - thanks for passing on.

it's hard to keep your head when all around are losing theirs, but if you know you're right, you can certainly make a lot of money when everything shakes out.

love the blog - a great contrarian take on an industry everyone is bullish on. even if they don't know why.

ed

 
At 6:50 AM , Blogger Kevin said...

It's a very interesting video. I'm always interested to see humans ridicule other humans on the basis of opinion ... how one person has a belief that something will happen, then clobbers another individual who offers a different viewpoint, even though each viewpoint has an equal chance of being right.

So when you have data that tells you one thing, and that data is clobbered by folks with opinions, that's even more interesting. And it happens to all of us in our jobs.

 

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