Coldwater Creek, Chicos, The Missy Customer

Q4 Comp Store Sales are down 19%. Catalog+Online sales are down 16%. Advertising is slashed 70%, circulation is slashed 20%.

The stock closed today at $4.05, compared with peaks at $30.00 a share in 2006 and 2007.

Holy honking cow.

Was the missy customer really spending all that home equity money on apparel?

Chicos, an indirect competitor, posted a -14.9% comp store sales drop in February, and a net loss in Q4. Chicos stock closed at $7.42 a share, down from nearly $50 a share in 2006.