Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

March 07, 2008

Multichannel Comp Store Sales

As Dr. Johnny Fever said on WKRP in Cincinnati, back in the 1970s: "Chips are falling!"

Brilliant merchandising and presentation coupled with a thorough understanding of the needs of your target customer, now that's where it's at. Where's the strength in being "multichannel" when you review these numbers?


Nordstrom: -5.8% (much bigger drop in full-line sales).

Neiman Marcus: -7.3%.

J.C. Penney: -6.7%.

Kohls: -3.8%.

Dillards: -2.0%.

Saks: +3.4%. Woo-hoo.

Bon-Ton: -7.2%.

Wal-Mart: +2.6%.

Target: +0.5%.

Pacific Sunwear: +6.0%.

Aeropostale: +7.0%.

Ann Taylor: -1.7%.

Chicos: -14.9%.

Gap: -6.0%.

TJX: +3.0%.

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