Why Not Buy A Book?

Most of my popular consulting projects are summarized in a series of books and booklets.

Hillstrom’s Catalog PhD outlines a soup-to-nuts methodology for identifying the customers who should receive catalogs vs. customers who purchase via other marketing channels.

• Print at Amazon.com, $7.95.
• Kindle at Amazon.com, $2.99.

Hillstrom’s Hashtag Analytics goes well beyond point-in-time metrics that gauge influence or count followers.  In this booklet, we are able to assess the health of any community on Twitter via a forecasting methodology.

• Print at Amazon.com, $7.95.
• Kindle at Amazon.com, $2.99.

Hillstrom’s 2011 Almanac offers 365 marketing, leadership, and analytics tidbits, one per day for the whole year!

• Print at Amazon.com, $14.95.
• Kindle at Amazon.com, $7.95.

Online Marketing Simulations is probably the most sophisticated of my series of books, offering a methodology for forecasting the future of your e-commerce business.

• Print at Amazon.com, $19.95.
• Kindle at Amazon.com, $4.99.

Hillstrom’s Multichannel Forensics and Hillstrom’s Database Marketing, are two $95 hardcover books that provide a comprehensive methodology for understanding your business.