Internet Retailer (IRCE) Presentation Tidbits
Here's a few things you might find interesting from my presentation today. The session was about the web's growing importance and impact on catalogers (and retail stores). The audience was heavily skewed to catalogers. Lou Weiss of The Vitamin Shoppe did a very nice job of discussing the topic from the standpoint of a CMO in the trenches!
Question #2: You are triple-booked for a meeting at 10:00am. Which of the following three meetings would you attend?
- Meeting to determine if October catalog is 116, 120, or 124 pages.
- Meeting with paid search vendor to go over Spring 2009 performance.
- Meeting with e-mail marketing team to go over versioning for upcoming campaign.
Question #8: You are working on your CMO (Chief Marketing Officer) succession plan. Which individual is most likely to be considered.
- Catalog Marketing Director with 24 years of experience.
- Online Marketing Director with 8 years of experience.
- Social Media Manager with 2 years of experience.
Question #9: You are required to downsize one position. Which position will you eliminate?
- Catalog Marketing Director with 24 years of experience.
- Online Marketing Director with 8 years of experience.
- Social Media Manager with 2 years of experience.
Question #13: If you stopped mailing catalogs, what would happen:
- Your business would close.
- Your business would be damaged.
- Your business would be more profitable.
- Your business could grow.
Labels: Internet Retailer, IRCE
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