What Kind Of Data Would I Need For The Competitive Co-Op Multichannel Forensics Analysis?
Ok folks, here's what you need to tell your co-op to send to me, if you are interested in understanding the impact your competitive set has on your business.
Data Requirement: A .csv file with two years of summarized purchase activity.
- Column A = Anonymous Customer Identification Number
- Column B = Year (2007 or 2008, for example).
- Column C = Description of competitive-set, or your business.
- Column D = Annual Demand.
Customer | Year | Company | Demand |
1 | 2007 | Your Brand | 200 |
1 | 2008 | Your Brand | 50 |
1 | 2007 | Competitor Set 1 | 800 |
1 | 2007 | Competitor Set 2 | 300 |
1 | 2008 | Competitor Set 2 | 500 |
2 | 2008 | Your Brand | 200 |
2 | 2008 | Competitor Set 1 | 500 |
With this information, a three-channel Multichannel Forensics analysis will tell you:
- How the loyalty of your business is impacted by changes in customer behavior at competitors.
- Where new customers come from.
- The impact your business has on competitors.
- The long-term trajectory of your business, compared with your competitors.
- The impact customer acquisition has on your business and competitors, as well as customer loyalty / retention.
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