Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

November 14, 2008

Substance, Part 2

On Monday, in response to my criticism of industry leadership, I asked for submissions for papers or industry articles from the vendor community that move the needle, that help us increase sales in a meaningful way.

To date: No vendor feedback. Interesting, because as you see in the image here, folks are more than happy to pay trade journals for ad space.

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