B2B Brands: A Customized Zip Code Forensics File Just For You!
The research strongly suggests that B2B brands have a different geographic customer profile than do B2C brands.Therefore, it makes sense to have separate models --- one segmentation strategy for B2C, one for B2B.
So, I'm looking for a half-dozen B2B volunteers who wish to contribute data. You send data with one row per zip code, columns including zip code, 12-month phone sales, 12-month online sales, 12-month retail sales for that zip code.
I build a custom model for B2B brands, and everybody benefits.
Of course, there's no cost to you. E-Mail me your questions, I look forward to hearing from you.
B2C brands --- Zip Code Forensics is free for those who contribute data, $5,000 a year for everybody else.
Labels: Zip Code Forensics
posted by Kevin @ 8:15 PM
2 Comments:
Do you want acutal sales dollars or number of sales or both?
A spreadsheet with one row per zip code, and then column B = phone sales in the past twelve months for that zip code, column C = online sales in the past twelve months for that zip code.
It's that simple, and can be e-mailed to me!
Post a Comment
Links to this post:
Create a Link
<< Home