Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

May 18, 2008

For The Price Of Two Lattes

You might be interested to learn that sixty percent (60%) of loyal readers purchasing Hillstrom's Multichannel Secrets chose the e-book option.

The e-book version is significantly discounted ... for just $7.95, you obtain fifty-nine secrets every CEO can use to improve profitability. The paperback version of the book sells for $14.95 (and in case you were wondering, I make less money on the e-book version of Hillstrom's Multichannel Secrets).

Honestly, folks, what kind of world do we live in where fifty-nine multichannel secrets that help multichannel CEOs and Executives improve profitability cost the same amount as two lattes from Starbucks?

Folks, you probably shouldn't use your corporate account to purchase a latte for you and the account representative from Google that is visiting your office today. But using your corporate account to purchase Hillstrom's Multichannel Secrets makes business sense!

At $7.95 for the e-book version, your company probably needs to increase net sales by $35 or less to make up for the cost of the e-book (or just $75 to make up for the cost of a paperback book and shipping).

Even better, you get the e-book immediately ... you don't have to wait a week for printing/shipping. You pay less, and you get your product now! Now, you won't get the cover art or back cover information with the e-book version, but you do get all of the content.

So pull out your corporate credit card, and give the book a try!!

Support independent publishing: buy this book on Lulu.

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