Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

April 04, 2008

Red Envelope No More?

According to Techcrunch, Red Envelope is shutting down.

Red Envelope is a catalog/online multichannel gift retailer. Folks aligned with gifts, apparel, and catalogs are really being tested right now.

This individual offers Red Envelope a few suggestions on how he would have fixed the business.

If you're somebody who truly has a proven track record at re-configuring catalog customer acquisition strategies into profitable online marketing tactics, the world is your oyster. It's a skill not currently being taught by multichannel advocates.

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