Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

February 01, 2008

February Good News

We read an awful lot about the economy heading into a deep slumber. So let's start February with good news! Urban Outfitters increased direct-to-consumer sales by 39% during the holiday season.

Regardless of economic conditions, compelling merchandise always drives sales increases.

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