Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

November 19, 2007

Co-Ops, E-Mail Targeting, and Modified RFM

Long time reader "Ray" asked if the co-ops offer a comparable product to Modified RFM for e-mail targeting. That's a good question!

Many of my readers work at co-ops. Co-ops already use product-specific information to decide which catalogs customers receive. Co-op readers, do you have a comparable product to Modified RFM for e-mail targeting?

It would seem likely that the depth of customer information across companies would give co-ops significant competitive advantages over e-mail vendors who do not possess the depth of data held at co-ops.

Co-op readers, please provide your answer in the comments section of this post.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home