Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

October 01, 2007

One Positive Day: Roska Direct

As you know, my small contribution to a positive blogosphere happens on the first of the month.

I spent time last week with the folks at Roska Direct, while speaking at the DMEF Symposium in Philadelphia.

John Roska, Chairman and CEO, believes in developing people. He gives folks the opportunity to do things that some leaders might want more experienced people to accomplish.

Mr. Roska made an interesting comment over lunch. He mentioned that folks always want to hire people "with experience". He said he'd rather "create experiences" for individuals.

A novel idea. I've always been guilty of trying to hire "experience". And in many jobs, that's important. I was nearly fired once for trying to train an individual "on the job" ... I had to suffer the consequences of training a person while needing to get things done now.

But for the most part, I think what Mr. Roska is doing is a good thing, so kudos to the Roska Direct team!

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2 Comments:

At 9:37 AM , Anonymous Becky Carroll said...

Thanks for keeping One Positive Day going, Kevin. I like your example here of working with employees to improve them/the company. I do think hiring people who have the right attitude (customer-focused) is important!

You rock!

 
At 8:20 AM , Anonymous Harold Cameron said...

I too like what Kevin is doing with his One Positive Day concept. I promote The Be Positive Do Something Positive Day, March 1, 2008 which is day for all people all over the world to first BE positive then DO something positive to make their world a better place. I hope you will join me in celebrating this day and making it the most postive day our world has ever known!

 

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