Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

February 14, 2007

Dolly Parton, Disco, And Social Media

It's Valentine's Day. What better way to celebrate than to turn on Casey Kasem's American Top 40 from February 1979 on XM Satellite Radio?

At number twenty-six, second week in a row, is the disco hit "Baby I'm Burnin'" by Dolly Parton.

Mr. Kasem reminded his loyal audience that Ms. Parton became the first artist to ever record a hit single on the three major charts ... the Top 40 Chart, the Country Chart, and the Disco Chart.

It would have been fun to be a fly on the wall, as Dolly's management team discussed whether disco was an extension of the "Dolly Parton brand".

In twenty-eight years, will we see social media the same way we see Dolly's brief foray into the world of disco?

Ironically, the song currently playing, at number twenty-three, is "What A Fool Believes" by the Doobie Brothers!

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