Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

January 31, 2007

February Is MY MONTH!!!!

Some of you have known me since February 1989, when I boldly proclaimed that February is "MY MONTH"!

Now each of you have the opportunity to select a month to call your own. For instance, August is currently available. Anybody on Planet Earth is allowed to choose August as their month. Once selected, it is yours forever.

Because I was first to select February as "MY MONTH", I enjoy exclusive privileges not shared with anybody. I am the only person allowed to have February.

Why February, you ask? Good question! Let's evaluate the reasons, and there are many.

  • February is the only month with fewer than thirty days. Each day truly means something in February.
  • For those of you who are paid twice a month, you earn more money per day in February than in any other month. In fact, one can make the argument that the man is really sticking it to you in January, March, May, July, August, October, and December.
  • February is the only month that has an additional day every four years. Although September has eagerly lobbied for an additional day since 1937, no action has been taken, giving February exclusive rights to this benefit.
  • February is the only month where we pull a groundhog out of the soil in Pennsylvania at sunrise, hold his sleepy body skyward, and check to see if he is producing a shadow or not. For years, folks in Chilton, Wisconsin, have pulled a Badger out of the ground on November 2, in an effort to predict the length of winter. Their efforts have not been picked up by the mainstream media, nor have they been picked up by the blogosphere.
  • February is so wonderful that the NFL moved the Super Bowl out of January, in an effort to participate in the glow of the month.
  • February is the only month where the sun routinely sets between 5:00pm and 6:00pm, a quirk of daylight savings time dates.
  • February proudly hosts Valentine's Day, a holiday filled with romance and obligation.
  • February ends what I call the "90 Days Of Darkness". November, December and January are simply depressing at the 48th parallel, with sunsets earlier than 5:00pm. But in February, hope springs eternal. The sun sets around 5:10pm early in the month, and at around 5:55pm by the end of the month. What begins as a dark drive home at the start of the month is a light-filled joyride by February 28.
  • February begins an ascent in the normal high temperature that does not end until August. Days are finally getting warmer. Finally!!
  • February marks the return of the television show "Lost", not seen since the pre-Halloween days of October. Do you even remember the cast anymore?
  • February is the only month where many workers enjoy a day off, mid-month, to celebrate past Presidents!
  • February celebrates the return of NASCAR after a brief hiatus. Oh wait, I'm the only one who enjoys that.
What other reasons are there that you enjoy February, better known as "MY MONTH"???

I would like to reiterate that there are still eleven months available for you to select from. I've heard that Ann Handley of Marketing Profs fame is seriously lobbying for May.

Labels: ,

6 Comments:

At 10:07 PM , Anonymous Jim Turner said...

Yeah but I'm a leap year baby and that makes me only 10 and 3/4 this year!

 
At 7:47 AM , Blogger Kevin Hillstrom said...

See, there's another thing that makes February special.

I doubt anybody who was born in July can make the claim you just made.

 
At 11:22 AM , Anonymous Becky Carroll said...

February is a great month for me for a similar reason to Jim. I was born in February, as was one of my sons, my mother, and my niece and nephew. It actually seems to be a very popular birthday month!

Another cool thing about February - it is probably the month which is mis-spelled and mis-pronounced the most often!

Thanks for highlighting February, Kevin.

 
At 2:26 PM , Anonymous Anonymous said...

Another point: for anyone who is into the whole college basketball thing, February is the equivalent of Christmas eve for March madness. Similarly, for those of us who really cut loose on the Ides of March, February is packed with the adrenaline-fueled rush to prepare the Ides of March party, get out the Ides of March cards, buy the Ides of March presents, the whole IofM shebang. Et tu?

 
At 9:14 PM , Anonymous Ann Handley said...

Kevin -- I hate February. Almost as much as January... only not quite.

Suffice to say.... it's yours. I hope you'll be very happy together.

: )

 
At 9:03 PM , Anonymous Victoria Secret Credit Card said...

Nice work keep it up

 

Post a Comment

Links to this post:

Create a Link

<< Home