Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

December 11, 2006

The Lands' End Santa Blog

You know the world is changing when Lands' End hosts the Santa Blog, complete with an RSS feed. Lands' End pioneered numerous innovations during the twentieth century, and was one of the first catalogers to move into the online channel. Now this. A year from now, this type of customer interactivity will be commonplace.

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