Who Manages Your Online Strategy?
Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
- An Online Expert?
- Your Chief Marketing Officer?
- A Catalog Marketing Expert?
- A Retail Marketing Expert?
- A Merchandising Expert?
- Somebody Else?
Labels: e-commerce, Executive, Online Channel, strategy
posted by Kevin @ 4:58 PM
2 Comments:
I doubt any particular title will fil l the bill as well as looking at specific criteria for the role.
In my opinion, a web strategist should fit three criteria:
1) Understand the Business
2) Understand the Users
3) Understand the technology
and be able to craft a long term vision
I'd agree, Jeremiah. Depending upon the corporate culture, any one of those three points can be important.
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