Kevin Hillstrom: MineThatData

Exploring How Customers Interact With Advertising, Products, Brands, and Channels, using Multichannel Forensics.

November 19, 2006

Here are a few good articles from the Friends of MineThatData.

Occam's Razor: A good discussion about measuring the "real" conversion rate.

Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.

Rimm-Kaufman Group: A discussion with catalog expert John Lenser.

Digital Solid is hosting this week's Carnival of Marketing.